Trade Marketing Coordinator

Company YFM
Reference # YFM011
Published 08/01/2020
Contract Type Temporary
3 Months
Salary Market Related
Location Johannesburg, Gauteng, South Africa
YFM is a "Youth" radio station in Johannesburg, South Africa. Established in 1997, the station is formatted to mostly play urban music genres such as Kwaito, Hip Hop, and R&B along with a minority of its airtime being dedicated to talk shows.

Reporting to the Sales Manager.

The Trade Marketing coordinator will be responsible for creating, managing and coordinating all trade marketing activities for the business.

1.Support the Sales Team to ensure they achieve target through trade marketing initiatives.
2.Assisting Sales Team with client relationship building.
3.Drive Station/Brand Awareness.
4.Manage and coordinate all trade events.
5.Manage and coordinate all Brand Marketing alignment to all activities.

Key Performance Indicators:
•Assist sales in achieving clients, and station/listener objectives.
•Brainstorm ideas with the Sales Team when needed.
•Update Sales Team on trade marketing trends.
•Creating and executing trade marketing plans for individual clients and business.
•Assist in ensuring all printed collateral to clients and agencies conform to a standard look and feel and reflect the Brand Identity.
•Coordinate a monthly newsletter.
•Planning and implementation of trade promotional plans, which will continuously drive awareness of Station Brand and increase airtime demand.
•Manage and coordinate the planning and execution of all Trade events/shows including internal sales workshops, incentive events and Clients functions.
•Mange and implement various events including budgeting, giveaways, accommodation, flights, agenda, invites and running order & coordinate with Presenters and Senior Management where needed.
•Alignment across Brand marketing initiatives and leverage activities to ensure a consistent message to listeners and Trade Partners.
•Managing and communicating of the Trade Marketing calendar.
•Assist with the planning of Trade Marketing initiatives, which will tie in with overall Brand marketing initiatives.
•Complete any other task as instructed by MD.
Job Functions Coordinator,Marketing
Industries Broadcasting / Transmitting,Media
Education: Matric and relevant marketing diploma and/or degree would be preferred.
Experience: A minimum of +1years’ experience in same and/or similar. Preferably from a Radio Broadcast industry.
Language: Business English
Job Closing Date 15/01/2020
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